My brand is sick and tired of advertising through the same old media. Television, radio, print, none of these outlets seem to be getting the job done for us anymore. Luckily, help is not far away. Massive Incorporated prides themselves on being "Your channel to the gaming audience". With videogame advertisments becoming more appealing to advertisers, Massive Inc has surely have found themselves in a good position to be in.
You can read for yourself on Massive Inc.'s website the pitch that they give selling their service. They cite the videogame industry as one of the fastest growing entertainment industry and also explain the benefit of being able to get your message to a hard to reach market in young adult males.
I am skeptical of the facts and data they give for their audience research, as i am with most data i see when someone is trying to sell me something. However what has suprised me the most is the amount of games that this company has already placed advertisements in. In game advertisements is a relatively new business, yet that has not stopped Massive Inc. from keeping busy. Madden 08, Splinter Cell, Need For Speed are just a few of the many games Massive Inc has already placed ads in.
Going through the list of games, as suprising as they were, i did come to a sort of revelation. Many of the games listed are games that i have at one point or another played myself, yet i was completely oblivious to them. Either these ads are affecting me in an unconcious manner or perhaps videogame advertising is not as effective as Massive Inc. believes. I may just be a fluke consumer who is generally unaffected by ads, or it could speak to something about the nature of videogames. After all, if i am busy trying to win my race in Need for Speed, why would i take my eyes off the road to look at a billboard.
You can read for yourself on Massive Inc.'s website the pitch that they give selling their service. They cite the videogame industry as one of the fastest growing entertainment industry and also explain the benefit of being able to get your message to a hard to reach market in young adult males.
I am skeptical of the facts and data they give for their audience research, as i am with most data i see when someone is trying to sell me something. However what has suprised me the most is the amount of games that this company has already placed advertisements in. In game advertisements is a relatively new business, yet that has not stopped Massive Inc. from keeping busy. Madden 08, Splinter Cell, Need For Speed are just a few of the many games Massive Inc has already placed ads in.
Going through the list of games, as suprising as they were, i did come to a sort of revelation. Many of the games listed are games that i have at one point or another played myself, yet i was completely oblivious to them. Either these ads are affecting me in an unconcious manner or perhaps videogame advertising is not as effective as Massive Inc. believes. I may just be a fluke consumer who is generally unaffected by ads, or it could speak to something about the nature of videogames. After all, if i am busy trying to win my race in Need for Speed, why would i take my eyes off the road to look at a billboard.
Yes i see the ad, but for some reason i do not feel the urge to go to the dealership and buy a Pontiac
1 comment:
2 interesting posts but the first doesn't have any link to a news story
and be sure to use good grammar, capitalize words like "I" - you're going to be promoting this to folks int he field so we want you to make a good imporession. And it makes it easier for me to read too.
8/10
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