Skepticism Towards Video Game Advertising

Advertisers will try and convince all forms of media that their services can cut costs. After all, the revenue game developers receive from placing advertisements in their games should, in theory, help to reduce costs. While there are many who support the use of advertisments in videogames, Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer have voiced concerns about the practice.

Both CEO's have their own various reasons for having doubts about in game advertisements. Stringer is concerned over the funding that advertisers have, stating they do not have the deep pockets that many people think they do. This is sepecially true in times of recession, as advertising budgets are some of the first costs ot be cut. Activision Blizzard CEO Kotick simply explains that he would go in a different direction other than in game advertising.

Whatever the reasons, both men agree that there is a better way to meet the growing video game industy's financial needs. Whatever those new solutions are remain to be seen but one thing is for sure; as video game technologies continue to evolve so will the price to produce and develop the games. This leads to either video games which will be riddled with ads, or consumers will have to pay higher prices. With the going rate at $60 a game, I am certain i am not the only one who will not being willing to pay more.