More details from the survey reveal that 34% of the 1,500 they would even click on in-game advertisements if they were interested in learning more about the product. What advertisers need to pay the closest attention to is the types of ads consumers said they would respond the best too. 55% of those surveyed would be willing to watch any ad, but an additional 1/3 said they would rather watch ads important to them.
From an advertising standpoint, the 1/3 who want to watch ads should be the segment that is targeted the most. To the individuals who said they would be willing to watch any ad, they may simply see the advertisements as a hinderance to playing their game. They wont mind watching them, yet the fact that they arent concerned about the product raises the idea that they dont plan on being too engaged. With the 1/3 who want ads that meet their needs, these people will be more focused on the ads and more willing to click a banner or do more research after thy play their game.
As a gamer, I am interested in this type of advertising because being able to play a game without paying is extremely appealing to me. If this strategy of free games on the PC proves to be extremely effective, marketers should consider placing video advertisments on console games as well, perhaps as a way to help developers with high technology costs, passing savings on to the consumers. I know as a gamer i wouldnt mind paying less, and i think that 9 out of 10 people will agree.
The price of a free game
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