Electronic Arts' racing title Burnout Paradise has always been an attractive game for gamers, so it is no suprise th
at IGA Worldwide, a leading in game advertising firm, announced a partnership with EA's popular game. IGA is currently working with a vast amount of brands, inlcuding Burger King, Gillette, Vizio, CompUSA.com as well as others to integrate advertisements into the game. These ads can take the form of anything from billiboards to storefronts, even radio stations.
Justin Townsend, CEO of IGA Worldwide, spoke about the deal stating his excitement to be teaming up with suhc a popular franchise. He furthur elaborated by anouncing that the video game advertising industry is expected to reach $670 million this year, which he believes indicates that both publishers and developers are becoming more convinced of the benefits of advertising in videogames.
What I find most interesting about this news story is the potential it has to become a trend. It is entirely possible to me that more popular franchisers from any number of publishers could begin to ink deals with a different brands. I believe it could even make it ot the point where the release of new Burnout game will also feature the debut of the newest Burger King Ad. While it may seem extreme, marketers are constantly searching for that new and original way to reach their market and in the virtual worlds of video games they have literally endless possibilities.
at IGA Worldwide, a leading in game advertising firm, announced a partnership with EA's popular game. IGA is currently working with a vast amount of brands, inlcuding Burger King, Gillette, Vizio, CompUSA.com as well as others to integrate advertisements into the game. These ads can take the form of anything from billiboards to storefronts, even radio stations.Justin Townsend, CEO of IGA Worldwide, spoke about the deal stating his excitement to be teaming up with suhc a popular franchise. He furthur elaborated by anouncing that the video game advertising industry is expected to reach $670 million this year, which he believes indicates that both publishers and developers are becoming more convinced of the benefits of advertising in videogames.
What I find most interesting about this news story is the potential it has to become a trend. It is entirely possible to me that more popular franchisers from any number of publishers could begin to ink deals with a different brands. I believe it could even make it ot the point where the release of new Burnout game will also feature the debut of the newest Burger King Ad. While it may seem extreme, marketers are constantly searching for that new and original way to reach their market and in the virtual worlds of video games they have literally endless possibilities.
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